Who we are

We’re New Yorkers, each with a personal connection to the events of September 11, 2001. For us, 9/11 isn’t just a page in American history. It’s part of our story. And that’s what we want to share with you.

Since 2012, we’ve walked thousands of visitors through the sights of Ground Zero. Our company, ExperienceFirst, leads award-winning tours around the world, from Alcatraz to the Eiffel Tower, but we started here in New York, and, in many ways, this is our most personal tour. We also partner closely with the 9/11 Museum, which we highly recommend visiting afterward.

With our tours, we hope to offer you a different perspective on Ground Zero — one that helps you better understand both the people and the place and ultimately leaves you inspired by this city’s courage and resilience.

years in business

Top 1%

of tours on Tripadvisor

15k+

5-star reviews

4.9

average rating

Reviews from our travelers

A very insightful, poignant and emotional tour. Arun, our tour guide, really brought the human and city wide impact of the 9/11 tragedy to us in a way that we’ll never forget.

— Steve

The 9/11 tour delivered by Jaclyn was beautiful. For our teenagers, it was hugely informative whilst never losing sight of the individual personal tragedies of that day.

— Rob

Jim Quinn was absolutely amazing during the tour. His stories kept us captivated the entire tour. It was great hearing stories from someone that was close to everything that day.

— Marlize

We had an impressive and very informative tour by Séan. He highlighted some of the unbelievable and heroic stories of people who sacrificed their lives to save others. I would highly recommend this tour.

— Linda

The tour was a perfect overview of the 9/11 grounds. Our guide was amazing!! He made it very personal. We had a teen with us and he kept his interest. Highly recommend!

— Kelly

The walking tour was absolutely phenomenal! Dana was the most knowledgeable guide I’ve ever had. Her views on what happened that day gave us a different perspective. Thank you, Dana!

— Courtenay

Maya was a brilliant tour guide, informative, lively and welcoming. We went straight into the museum afterwards and spent several hours there. It is a tour that anyone visiting NYC should do.

— Kate

Our tour guide, Russell, was superb. As a native New Yorker, he provided context to stories and facts that you simply cannot get by yourself. The memorial overall is beautiful to visit!

— Jeffrey